御社の魅力を、物語にして、世界中にファンを。

Exhibition Manga Project

展示会マンガプロジェクト メインビジュアル

90 percent of business card exchanges don’t lead to business deals.

With our trade show manga, we received 19 requests for quotes during the event.

With support before, during, and after the event, we transformed a booth featuring text and photos into one that “stops people in their tracks in 3 seconds.”

▼

Book a free, online “Persona Experience” (approx. 30 minutes)

In a workshop format, we’ll distill your company’s exhibition strategy into a single page.

90% information gathering → 60% “I’d like to consider it”
25% (9 people) requested a free assessment
Secured 3 million yen in projected revenue on the second day

The moment people gather at your booth. SCENE

3コマ漫画 ブースに人が集まる

Reading Order: Right → Left

What Is the Trade Show Manga Project? WHAT WE DO

Manga Culture is a project management service that runs your trade show as a
“three-phase story.”

We are not an agency / We are not a production company / We are not a consulting firm

We are a partner who works alongside you to manage your trade show from start to finish—before, during, and after the event.

Designing the 3 Phases of Your Trade Show 3 PHASES

フェーズ1 事前・期待感づくり
PHASE 1

Pre-Event: Building Anticipation

Invitation Comics / Direct Mail Comics / Pre-Event Social Media Announcements

フェーズ2 当日・足止めと体験
PHASE 2

Event Day: Attracting Visitors and Creating Experiences

Mascot Character, Comic Booklet, Giveaways, and QR Code Survey Design

フェーズ3 事後・商談化と関係育成
PHASE 3

Post-Event: Converting Leads into Business Opportunities and Building Relationships

Thank-You Comics / Follow-Up Comics / Identifying Promising Leads

3 Reasons Why Exhibition Manga Works: WHY IT WORKS

3 Seconds

3-Second Stop

Characters possess a physical pull that captures attention.

30 Seconds

30 Seconds to Make a Lasting Impression

A manga story leaves a stronger impression than a list of specifications.

3 months

Business Opportunities After 3 Months

Serialized content helps drive buyers’ decision-making.

Highlights

2nd Railway Technology Expo Osaka 2026 / Bika-do

In a highly competitive industry dominated by JR and major publicly traded companies, we achieved this without any outreach. Visitors stopped by on their own, resulting in 19 quote requests during the event. We collected 459 survey responses over three days (approximately 12.8 times the previous event’s total). Three out of every four visiting companies were large enterprises, and these companies proactively requested quotes.

These three days proved wrong the conventional wisdom that “manga doesn’t work on large corporations.” View detailed records →

美華道さま 関西物流展
Kansai Logistics Expo

Mika-do

Character: Signa Mika

90% information gathering → 60% “Want to consider” (n=36)

大松食品さま すしEXPO
Sushi EXPO

Ohmatsu Foods

Character: Maki☆3 Sisters

Overall 6th Place, 5th Place in the Prepared Foods Category

合同食品さま タイ・ジャパンエキスポ
Thailand-Japan Expo

Godō Foods

Character: Croquette Princess

Princess Croquette made her grand appearance to 830,000 Thai visitors / Made a strong impression on 830,000 people, resulting in 5 repeat visits

大阪糖菓さま

Osaka Toka

高末株式会社さま 関西物流展

Mr. Takasue

Projected revenue of 3 million yen on the second day

CIVIL CREATE株式会社さま 新城ミライ

CIVIL CREATE

誠幸運輸倉庫さま

Seiko Transport & Warehousing

Customer Testimonials

金沢さま
Mr. Hiroaki Kanazawa, Representative, Voice
Social Insurance and Labor Consultant Corporation

“Just by opening the manga and staying silent for three minutes, we closed the deal. Since the conversation focused only on the points I was interested in—rather than being subjected to a one-sided sales pitch—the business discussion proceeded smoothly. I truly realized that the potential of manga is limitless.”

沢田さま
Mr. Takahisa Sawada, Representative Director, Seiko Transport & Warehousing

“The AI × Manga training transformed our operations. Creating instructions and apology emails went from taking hours to just a few minutes. I was surprised to find that some of our job applicants were actually followers of our manga. After the training, I felt my horizons had broadened and that I was truly connected to the world.”

Fees PRICE

Starting at 180,000 yen per month

Contract term of 6 months or longer

*Quotes provided on a case-by-case basis depending on project details

For trade show projects, we recommend starting 4 months before the
event date.

Your exhibition investment is effectively lost the moment visitors walk past your booth. A design that makes them stop in their tracks is the key to recouping your investment.

Simulate the ROI of your exhibition investment for free →

What’s Included

〈Creative Production〉

Serialized manga production (2 pages per month) or 4-panel manga production (2 per month) / Character merchandising / Promotional manga production / Manga for POP displays and freestanding signs, etc.

〈Project Management〉

Trade shows (pre-event, during, and post-event) / Recruitment (pre-event, during, and post-event) / Hosted and co-hosted events / Seasonal campaigns / International expansion / Inbound tourism support, etc.

〈Content Management〉

Setting the direction for serialized manga operations / Managing content update schedules / Cultivating fan communities, etc.

〈Tool Planning〉

Promotional giveaways / Sales promotion materials / Corporate proposal materials, etc.

〈External Collaboration〉

Selection of partner vendors / Matching collaboration partners / Coordination of tastings and product sampling, etc.

We flexibly combine the production and operational services necessary for your company’s project.

Separate Quote

  • Mascot Character Creation (Initial)
  • Short Animation Production
  • International Expansion Projects
  • Recruitment Operations: Posting job listings on recruitment sites, drafting job descriptions, conducting interviews, hosting information sessions, applying for grants, etc.
  • Trade Show Operations: Trade show registration, PR copywriting, trade show booth setup, staffing, etc.

Implementation Process FLOW

Step 1
Free! Attractiveness Assessment
→
Step 2
Contract Signing & Kickoff Meeting
→
Step 3
Strategy & Story Design
→
Step 4
Co-Creating the Booth, Manga, and Promotional Items
→
Step 5
On-Site Support + Post-Event Follow-Up
⇒
GOAL
Leads Turn into Business Opportunities, Fans Reach the World

Frequently Asked Questions (FAQ)

Will it be effective even with a small booth?

We’ll drive engagement through strategic initiatives, such as the impact of our characters and pre-prepared surveys. Manga and characters function not based on size, but as “mechanisms to make people stop in their tracks.”

How many months before the trade show should we start preparing?

We recommend starting at least four months in advance.We design strategies for before, during, and after the trade show. We build anticipation with pre-event direct mail and promotional manga, refine the booth design and giveaways for the event day, and use post-event follow-up manga to convert leads into business deals. Since we design the trade show as a “three-phase story,” a sufficient preparation period is key to determining the outcome.

There’s a fear of getting lost in the crowd

Addressing that concern is our top priority. Booths cluttered with text and photos go unread and blend in with the competition. Manga characters “capture attention in 3 seconds,” and by using manga and animation to guide visitor flow, we increase the likelihood of converting attendees into leads.

Does this work for “serious” industries like logistics and manufacturing?

It’s precisely because these are “serious” industries that manga really shines. We transform values like technology and quality into “compelling messages” through storytelling and characters. We’re seeing a steady stream of success in these established sectors.

Can you handle overseas trade shows?

Yes, we can. Our CEO has personally exhibited in France a total of 11 times. We also have a proven track record with clients in Thailand, including one who has used our services five times. Please leave everything to us, from multilingual manga translations to the use of mascot characters.

Can you handle last-minute requests?

While we generally recommend starting four months in advance, we’ll do our best to accommodate last-minute requests whenever possible. Please start by sharing your current situation with us during a free consultation. Based on your trade show schedule and your company’s circumstances, we’ll work together to design the optimal plan.

求められるブース

Turn 90% of Information Gathering into 60%
“I’d Like to Consider It.”

Free! Appeal Assessment

Time Required: 30 Minutes / Online / Take as Many Times as You Like

PAGE TOP

お問い合わせ

まずは質問だけでも構いません。

取材・提携・お見積りなど、面談のご予約以外のご用件はこちらへどうぞ。お電話は 06-6121-6062 でも承ります。

ご入力内容はプライバシーポリシーに沿って取り扱います。