Recruitment, Exhibitions, International — Manga Culture (Osaka, Honmachi), the company that “manages” the Manga Project
We're not getting any applications. Exchanging business cards doesn't lead to business deals.
If you turn that charm into a story, it will be chosen.
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Book a Persona Experience Free, online, about 30 minutesThrough a workshop-style session, we'll distill your company's winning strategy down to a single page.
SHORT ANIME
Animated videos that “captivate” audiences at trade shows, recruitment events, and international events.Through character movements and creative direction, we create an experience that makes viewers “can’t help but watch”—whether at trade shows, on websites, or in vertical short videos on YouTube and Instagram.
How Mikado Utilized the Kansai Logistics Expo | A Case Study in Short Animation Production Through Human-AI Collaboration
Trade Show
60 percent of
To "Want"
Recruitment
Recruitment Costs: 1/5
Sales
Close the Deal in 3 Minutes
Social Media
3.9-fold increase in reaction
Turn the appeal of small and medium-sized businesses into compelling stories that directly drive results in both recruitment and sales.
If any of this sounds familiar, please be sure to read this.
There are people at the booth
It won't stop
The appeal of the new product is
It doesn't get across
The lead is
90 percent will disappear
At the major companies' booths
Pale in comparison
Applications for the job opening
Not coming
The barriers to overseas expansion
Can't get past
Whether it’s hiring or business negotiations, become a “company that stands out.” If even one of these points applies to you, sign up for our free 30-minute “Persona Experience,” and we’ll show you the path to a solution.
Since its debut in France in 2006, the company has exhibited a total of 11 times at various events, including Epitanime, Paris Manga, and Japan Expo. It has a proven track record of consistently promoting Japanese culture—particularly manga and anime—in France, where these genres are popular.
Representative Matsuyama will serve as a cosplay judge and give a lecture. The event is being held in collaboration with the Japanese Embassy in Algeria. The event will take place in the French-speaking region with the largest land area in Africa.
As part of the anniversary celebrations marking the sister-county partnership between Osaka Prefecture and the Val-d'Oise department in France, I was responsible for planning and organizing a Japan-France business seminar. I served as a bridge, connecting government-level exchanges to the private sector.
At the event, which drew 830,000 visitors, the mascot character Princess Korokke stole the show. Multilingual manga appeals to both Thai locals and Japanese residents living in Thailand. Some visitors even returned for their fifth visit.
"Just by opening the manga and staying silent for three minutes, we closed the deal. Since I only had to answer questions about the parts that interested me—rather than being subjected to a one-sided sales pitch—the negotiation went very smoothly. I truly realized that the potential of manga is limitless."
Mr. Hiroaki Kanazawa, Representative of Voice Social Insurance and Labor Consultants, LLC
"The 'AI × Manga' training changed the way I work. What used to take hours to write—such as instructions and apology emails—now takes just a few minutes. I was surprised to find that some of the job seekers were actually my followers. After the training, I felt my horizons had broadened and that I was truly connected to the world."
Mr. Takahisa Sawada, Representative Director of Seiko Transport & Warehousing
Monthly
Starting at 180,000 yen
(Contract of 6 months or longer)
*Quotes are provided on a case-by-case basis depending on the project details.
Creative Production×Project Operations
We handle both monthly creative production and the overall project management as a single, integrated process.
Production of serialized manga (2 pages per month) or 4-panel manga (2 strips per month) / Character-based marketing initiatives / Production of promotional manga / Production of manga for point-of-purchase displays and freestanding signs, etc.
Trade Shows (Before, During, and After) / Recruitment (Before, During, and After) / Events We Host or Co-Host / Seasonal Campaigns / International Expansion / Inbound Tourism Initiatives, etc.
Setting the direction for manga serialization / Managing content update schedules / Cultivating fan communities, etc.
Promotional Items / Marketing Materials / Corporate Proposal Materials, etc.
Partner Vendor Selection / Collaboration Partner Matching / Coordination of Tasting and Sampling Events, etc.
We’ll flexibly combine the production and operational support your company’s project requires, among other things.
Step 1
Free!
Persona Experience
Step 2
Contracts・
Kickoff
Step 3
Strategy·
Story Design
Step 4
Creating Together
Creative
Step 5
Accompanying Operation・
Improvement
GOAL
Becoming the Company of Choice・
Fans Are Spreading Across the World
Q1. What does the “Persona Experience” involve?
A. During a 30-minute Zoom consultation, we’ll work together to identify where your company’s appeal isn’t coming across effectively—whether it’s at trade shows, in recruitment, in product promotion, or in international expansion. After the consultation, we’ll provide you with a roadmap for improvement right then and there. We don’t push sales. We only take on projects that truly excite us—and we do them together.
Q2. Can this be used even in industries that have nothing to do with manga or anime?
A. In fact, the results are even more effective in industries that seem least related. For industries that may seem unassuming at first glance—such as logistics, manufacturing, professional services, and construction firms—the “reality of the front lines” and “stories of dedication” can be conveyed instantly through manga and anime. However, these aren’t just ordinary advertising manga. Manga that incorporates entertaining elements to engage and delight people is the ultimate tool. We’ll use it as the most powerful tool to showcase your company’s appeal.
Q3. I’m unable to follow up on leads from trade shows every time. Can you help me solve this?
A. Yes. It’s often said that 90 percent of the leads gathered at trade shows don’t lead to business deals. The main reason is that “the story doesn’t continue.” At Manga Culture, we design trade show strategies around three phases: “before,” “during,” and “after.”
Before the Exhibition (2 months): Build anticipation through serialized manga, social media, and email newsletters to secure advance appointments. We create a sense of “I want to go see them” even before visitors arrive.
The Day of the Exhibition: We display standing signs, POP displays, and short animated videos featuring our mascot character on monitors. Going beyond simply handing out promotional items, we implement strategies to draw visitors to our booth and enhance the quality of business discussions.
After the exhibition (for 3 months): By maintaining engagement through a monthly manga series, we nurture prospects from “I want to see them again” to “I want to partner with this company.”
A trade show is the “starting line.” By preparing well in advance and weaving a cohesive narrative that extends beyond the event, we can significantly increase the number of business opportunities.
Q4. How much will it cost, and how long will it take?
A. We’ll propose the plan that best suits your company’s challenges, size, and needs. Projects come in many forms—from creating a mascot character to providing six months of support through a serialized manga, or developing initiatives tailored to trade shows. Let’s start by clarifying your company’s challenges through a free persona assessment.
Q5. What is the difference between you and an advertising agency or a social media management service?
A. The job of an agency or management service provider is to “handle communications on your behalf.” Manga Culture’s job is to “turn your company’s appeal into a story and manage projects to build a fan base.” We are directly involved in every step—from production and management to proposals and follow-up—through direct contracts. We weave trade shows, recruitment, and international expansion into a single narrative—something neither AI nor advertising agencies can replicate.
Q6. Do you support international expansion?
A. Yes. We have exhibited at the France-Japan Expo a total of 11 times. We also have a track record of successfully utilizing manga and characters at an event in Thailand that attracted 830,000 attendees, which led to five repeat engagements. Manga and anime transcend language, cultural, and religious barriers. Once you’ve established a solid foundation for promoting your appeal domestically, we’ll support your expansion into overseas markets as the next step.
Why not check the numbers for yourself?
Simply enter your company's recruitment and trade show expenses to get an estimate of your return on investment and payback period. No registration is required.
Try the Return on Investment SimulatorTo those of you who feel you aren't effectively communicating your company's appeal
We welcome questions like, "Can I use this at home?"
During a 30-minute Zoom consultation, we’ll identify your company’s challenges and outline a solution strategy.
Feel free to just ask a question to start with.
For inquiries regarding media coverage, partnerships, quotes, or other matters not related to scheduling an in-person meeting, please contact us here. You can also reach us by phone at 06-6121-6062.
